How to Build Your Business During Off-Season -

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we're michelle
& Kelsie

We're best friends, business partners and completely obsessed with Bath and Body Works Candles. We LOVE photographing weddings and can't wait to teach you #allthethings we've learned over the years!

How to Build Your Business During Off-Season

As photographers, what we love most about off-season is that we get the opportunity to work on all of the projects that we never had the time for during wedding season. Sound familiar?

If you’re finding that you have a lot more time on your hands than usual lately, keep reading for three of our favorite tips to continue growing your business, even when you aren’t shooting! 

  1. Organize and refine your client experience: Do you have a system for contracts and accepting payments? How quickly will your clients receive their photos, and what delivery method will you use? Do you have a beautifully designed pricing guide that clearly shows your offerings, or are you just typing numbers into an email? There are so many great options for organizing your workflow and refining your client experience, and the off-season is the perfect time to experiment to find a system that works great for you! Sit down, write it out, and put a plan in place that you can replicate for every client who inquires with you.
  2. Update your website galleries or create a website: These days, a great website is essential to a thriving photographer business. If you’re just starting, platforms like Squarespace have templates that look professional and modern and can be set up in a matter of hours, no design experience required. If you already have a website, look through it with a fine-tooth comb! Update your portfolio and galleries to show your best work- the kinds of sessions that you want to book more of. Proofread for typos, double-check that all the links work, and make sure that the first image potential clients see is a show-stopper.
  3. Invest in education: The internet contains a wealth of information for the budding entrepreneur, especially photographers. Whether it’s your time, money, or both–  invest in education this off-season! Listen to podcasts, sign up for webinars, read blogs, purchase a course. Think about what you want to learn most in your business. Do you struggle with lighting or posing during a shoot? What about marketing or workflow? Maybe you just want to learn how to master using your camera in manual mode. No matter what area you’re looking to grow, we guarantee that there’s helpful information available! Take the extra time in off-season to learn.

No matter what stage of business you’re in, we have resources for your growing wedding photography business! Whether you’re still trying to master manual mode, or you’re working on learning off-camera flash for those dark reception rooms, we have a variety of educational PDFs available in the shop! 

While these are just our top three things to focus on during the offseason, there are SO many more ways to grow your business! Interested in the rest of our recommendations? Grab our free download, “10 Tips For Building Your Business In Off Season” to take advantage of the downtime before life gets crazy again. Happy growing!

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